Selected work
Built to be
recognised.
A visual index of identity directions, campaign creative and digital communications developed within the TopAd101 studio.
A connected system
Visual work earns its place by making the message easier to recognise.
Each project begins with audience and positioning questions, then moves into the visual choices that can carry those answers through a website, campaign or wider brand presence.
The portfolio reflects different briefs and expressions rather than a house style imposed on every client.