Search intent and keyword research
Connect a query to the job a person is trying to complete, then group opportunities around real themes.
Practical search curriculum
SEO without
the fog.
A structured route through the search fundamentals that help people discover, understand and use a website.
Curriculum map
Build the foundation before chasing the ranking.
The TopAd101 SEO material focuses on research, useful page structure, technical clarity and informed iteration.
Competitor and SERP analysis
Read the current result page as evidence: formats, gaps, entities and expectations.
Information architecture
Organise pages and internal links so visitors and crawlers can understand the relationship between ideas.
On-page content
Use titles, headings, copy and media to answer the query clearly without writing for a scorecard.
Technical foundations
Cover crawlability, indexation, speed, mobile experience and the signals that make a page dependable.
Authority and measurement
Evaluate promotion and links with context, then use performance data to decide what deserves improvement.